The page title tag on a web-page is the most important item to consider for SEO purposes (the other being unique content).
You should consider using your most important keywords first and then your brand name last in the page title. Try to keep your page title under 70 characters long as this is typically the length of title that is displayed in the search engine results. Each page title should be unique and descriptive. The page title tag is commonly displayed on the search result pages, so you need to make sure your title and page is relevant to what users are searching for.
Web Page Title is Still Important for SEO.
Search Engines are unlike humans, though they are just as complicated as most of us! Search engines like to know what a website is about because unlike us, they are not good at interpreting the meaning of images and logos.
You can spend as much money as you like on a fancy logo but if your webpage title just says “John’s Home Page” then the search engine users are going to be none the wiser about your page content.
Your website home page logo might display your amazing holiday cottage with stunning views over Loch Lomond but to Google it is just 01010001010101. You see my point.
The very first thing I would advise you look at is the title tag of your web site home page, then look at the titles of all the other pages that make up your website.
Make sure all the title descriptions are unique to each web page within your web site and if possible unique online. Do not use the same title description twice for a web page within your website.
As mentioned, the title of a webpage is made known to the search engines and the browsers (IE10, Safari, Firefox, Chrome etc) by the title tag:
<title>This is where you type the page title</title>
If you look at the website code for almost any site, you will see the title tag towards the top of the displayed web page code. Many web hosting companies, including WordPress and 100’s of others allow you to enter a unique title description for a page. I cannot stress how important a correctly chosen page title is.
The page title is perhaps the most important indication to the search engines about the subject of your webpage and website.
If your website is about “Blue Widgets in Essex” then the home page title should be similar to the example below. If you are not editing the actual HTML code then you can simply enter your chosen title as a normal phrase in the relevant box provided by your web-editing program.
In code view the title text needs to go between <title> tags and in the <head> section of your web page code. The title description as viewed as text and then in code would be:
View the Very Best Blue Widgets in Essex
In web page code view: <title>View the Very Best Blue Widgets in Essex</title>
Use Descriptive Page Titles.
A good page title should include the search phrases that are relevant to the webpage the title refers. Try not to use for example; “About Us” but consider using “Learn More About Bloggs The Builder”.
What you have done here is to create a page title that, when displayed on any search engine results page, immediately informs the person searching what the web page subject matter is. Crucially it has also informed Google etc what to expect from your web page.
A good page title should be 5-7 words long and get your web page main subject across quickly, do not worry too much about counting words such as ‘and’ ‘or’ ‘the’ ’in’ as the search engines tend to ignore these. “Low Cost Blue Widgets in Essex” reads nice but is treated the same by Google etc as “Low Cost Blue Widgets Essex”.
Your page title is your call to action so make sure you research which keywords are relevant to your business and be sure to include them. Do not ever try to spam or fool the search engines with page titles that are irrelevant to the applicable web page. This will be misleading for your customers and at the same time harmful to your SEO efforts.
Your page title should include text that is included somewhere prominent on the web page, such as in a <h1> heading tag. There is a very close relationship between a web page title, the web page description and the web page subject headings. Search engines will analyse many different parts of a web page when returning search results but the web page title is perhaps still one of more significant parts of the process.
Be sure to use correct spelling and double check your page titles and never just use “Home Page” or “Cottage In UK” as no one actually searches for those kind of short phrases online. Also if you do include your business name in the title of a page, I would advise that you include it at the end. You want people to find your product first and then associate your product with your brand once on your website.
People tend to search for product names and not just a business name. I would search for “holiday cottages in Devon” and not “Joe Blogs cottage business in Devon” as I have not yet heard of the “Joe Blogs” cottage business in Devon.
This is why key-phrase research for your business is very very important. You need understand fully what your potential web visitors are searching for online, how they are spelling it and how often they are searching.
How Does Google Choose Titles in Search Results.
Author by Malcolm Oakley