Time translates into money in any business and for every extra second that it takes to load up your website, you could be losing a potential customer.
Web users typically have a fairly short attention span and if they have to spend any amount of time staring at a loading bar, they will likely start looking elsewhere. it is also one which performs up to scratch. While the site may look great, it is not going to do much for your business if people aren’t going to have the patience to use it.
Optimise Your Business Website for Speed
Following are three reasons why you must ensure that your website is operating as responsively as possible.
Many webmasters underestimate the importance of website speed and instead go overboard with flashy graphics and other things which inevitably slow a website down.
1 – People Lose Patience with Higher Loading Times
Statistically, over a quarter of users will start looking elsewhere if your website takes any more than around five seconds to load up. There is so much competition out there in just about every niche that most Web users see little reason to hang around on a site which is taking too long to load.
To decrease initial loading times, ensure that your site is programmed in such a way that people can start reading its main content almost immediately.Third-party services such as Google PageSpeed Service offer this kind of page speed optimisation.
If things like pictures and navigational features take a little longer to load, then at least visitors have something to keep them occupied in the meantime.
It should go without saying these days to avoid website interfaces programmed in Flash and Java – almost no one has the patience to stare at a loading bar when they can so easily look elsewhere. Also, mobile phones generally don’t support Flash content.
2 – Mobile Users Want to View the Site on a Small Screen
Mobile Internet has already become a major part of everyday life for many people and the days of the desktop or laptop computer being the main platform by which people access the Web have long gone.
Today, the small screens of smartphones and tablet devices are what many of us use to browse the Internet and carry out a number of other tasks.
This is quickly heading towards becoming the norm. Mobile devices are currently significantly slower than their desktop and laptop counterparts, but in spite of this, most people still expect websites to load at just the same pace as they would on the big screen.
Do not neglect your mobile viewers and ensure that your business website is well optimized for speed, appearance and navigation on mobile devices.
3 – Downtime and Poor Performance Turns Many People Away Permanently
Not only does a slow business website turn may people off the first time they visit; around half of people will never bother coming back if they had a bad experience the first time. By now, they have probably already found a better alternative and have become satisfied customers of another company.
Website reliability and performance is absolutely essential when it comes to getting new customers for your business. If your website is plagued by frequent downtime, you may want to look into changing your hosting provider. Web hosts measure their annual downtime in nines after a decimal point.
A hosting provider with a downtime of 99.9%, for example, will be down for maintenance for almost nine hours per year. This can translate into considerable losses for a small business owner.
Check your website or blog for download speed with a variety of industry approved tests;
Author by Malcolm Oakley