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Responsive Web Design for Business

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The rise of mobile Internet has been so prolific that no one in the highly competitive world of online business can afford to ignore it. Not so long ago, almost everyone accessed the Internet through desktop or laptop computers, and by far the most common screen resolution in the earlier days of the Web was 1024×768.

Why Businesses Should Consider Responsive Web Design

Things are very different today, however, with people browsing from desktop computers with 24″ screens at high-definition resolutions to tiny smartphones with screens often no larger than a credit card. No longer does one size fit all, and webmasters have to be able to accommodate as many devices and screen resolutions as possible if they want to reach a wider audience.

Responsive Web design is the ultimate solution to this problem, since it allows a single website to automatically adapt to the screen resolution of the device or window that it is being displayed in. A website designed in this way will look good and retain its usability on any screen. The following takes a deeper look into the advantages of responsive Web design and how you can profit from it.

How Responsive Web Design Works

Responsive Web design can appear extremely complicated from a technical point of view.

Fortunately, however, there are many responsive design themes available for most of the popular content management systems, so there is often no need to get into the inner workings of coding such a website.

A responsively designed website will automatically adapt to the size of the window that it is displayed in.

In the context of a smartphone or tablet computer, this means that it will automatically adapt to the screen resolution as such devices usually only have full-screen browsers. This means, that on mobile devices, minimal zooming is required to navigate through the content.

Just How Popular Is Mobile Browsing?

There are those who simply can’t stand using the small screen for browsing the Web. While viewing content on the big screen always offers the best experience, mobility offers an unprecedented level of convenience.

Today, more and more people are using smartphones and tablet computers.

The mobile Internet is fast becoming ubiquitous. It is also becoming faster and more reliable with the rollout of the latest 4G mobile Internet technology.

By the beginning of 2013, almost a quarter of the population of the United States were accessing the Internet from mobile devices more often than from desktops and laptops. Around ninety percent of adults now have smartphones with Internet capabilities, and Internet shoppers are around seventy percent more likely to make purchases from a mobile-friendly website.

There is simply no going back now. These trends are only going to continue. While the big screen will also always have its place, the desktop or laptop computer will no longer be the most common tools for accessing the Web.

 The Benefits of Responsive Site Design

The benefits of responsive Web design generally far outweigh any possible disadvantages in most applications. Here is a look at some of the key benefits.

 Disadvantages of Responsive Design

Responsive Web design is not perfect. There are a few potential issues which might not make it the best choice in every situation.

Is Responsive Web Design Right for Your Business?

Changing the entire design of your business website is a major undertaking and a considerable financial burden, so you will still want to evaluate the pros and cons.

Author By Malcolm Oakley