It seems as if every online advance, from the Internet itself to the social media revolution popularly known as Web 2.0, began with ordinary users. Businesses of all sizes were slow to realize the potential of the Internet, and many of those same firms were caught flat footed as the Web 2.0 revolution began to take off.
Can the New Google+ Help Your Business?
Facebook is a prime example. When this now ubiquitous social media platform first hit the Internet, young people joined in droves, using the network to connect with old friends and make new ones around the world. Businesses, on the other hand, were rare in the early Facebook world. Many of those businesses were slow to recognize the potential inherent in the world of social media and social networking.
That has certainly changed in recent years, as businesses large and small have discovered the seemingly limitless potential of the Facebook platform. These days companies are tripping over themselves to offer discounts to their Facebook friends and encourage users to hit the Like button.
Should I Use Facebook for Business?
The effectiveness of Facebook as a business platform is becoming firmly established, the signs are certainly encouraging. That early success has led many businesses to look at other social media platforms as a way to grow their businesses and get the attention of would-be customers. Many companies are now looking at the new Google Plus platform as a way to get in on the ground floor of the next new thing and avoid the mistakes that caused them to be late to the Facebook party.
Understanding the Advantages and Disadvantages of Google Plus
The newly-created Google+ platform is similar to Facebook in many ways, and some investors are already predicting that this new social media outlet will be the long-sought-after Facebook killer. There are a few features of Google+ that suggest it has a bright future, including the fact that the platform is designed to be more business friendly than Facebook.
For instance, one of the most business-friendly features of Google+ is its Google+ profile page feature. This handy and easy-to-use feature allows businesses of all sizes to set up a presence on the site and start connecting with both existing customers and potential new converts.
Grown Your Online Marketing Presence
Businesses that already have a Facebook page should definitely consider setting up a Google+ profile and brand page as well. If Google+ continues to grow as predicted, the businesses that set up shop there early may have a distinct advantage over those that waited until the platform was already a mature one. Those early adopters can achieve many of the same advantages early Facebook users were able to see, including a larger customer base and improved brand loyalty.
Setting up a business brand page on the Google+ platform is quite easy, so there is no reason for businesses to delay. It is important, however, for those businesses to do plenty of research and planning before establishing their presence on Google+. In the world of social media, it is not enough to simply slap up a page and hope for the best. The same rules of market research apply in the online world as well, and the companies that are most successful on Google+ will be those who understand their customers the best.
Do Your Google+ Research First
Companies planning to set up a presence on Google+ should also engage in a bit of competitive research before they start building their own profile pages. Business owners can start by writing down the names of their closest competitors, then checking out the pages those firms have set up on both Facebook and Google+. Looking at what those companies have done right and wrong is a great way to get the competitive advantage on this newest part of the social media revolution.
It is also a good idea for companies establishing a presence on Google+ to incorporate that new profile page into their existing social media marketing strategy. That business profile page on Google+ should not be a standalone entity. Rather it should be a small part of a larger overall marketing strategy – one that incorporates not only outlets like Facebook and Twitter but the company’s own website and offline presence as well. Taking a top-down approach to marketing is one of the best ways for companies to succeed, no matter what the platform.
Author by Malcolm Oakley