South Downs Web

Content Marketing Trends; Small Business

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The world of Internet marketing is in a constant state of flux, with new trends rising and falling on an almost yearly basis.

Top 5 Content Marketing Trends for 2014 and Beyond.

With rapidly increasing competition on top of what is already an extremely competitive market, content marketers need to keep up with the times in order to consistently increase traffic to their websites and even more importantly, improve their conversion rates. The following article takes a look at some of the most prolific content marketing trends from 2013 and beyond.

Paying close attention to these will help you to succeed by future proofing your online marketing efforts.

 1 – Stop Paying Attention to Keyword Density.

If you are still paying attention to things like keyword density in your search engine optimisation efforts, then it is about time to leave behind these antiquated concepts and start focusing more on providing quality content to your actual human audience rather than trying to artificially improve your search engine standing. While keyword density may have once held some weight in determining how search engines ranked your content, this is not really the case any more.

Also, paying too much attention to this aspect of SEO inevitably leads to keyword stuffing and content which looks unnatural and you will end up with the opposite results to what you want to achieve.

 2 – Stop Link Farming.

Link building is still an important area of SEO, but since a major update to Google’s Penguin algorithm was launched in spring of 2013, many sites which have made use of aggressive link building strategies in the past are now starting to be penalized. Link farming is a collective term, which refers to such strategies. Back-links are supposed to help direct Web surfers, not to manipulate search engine rankings.

Link farming strategies typically result in obtaining large amounts of backlinks often posted on irrelevant or low quality websites. Buying links also leads to this, and it is completely against Google’s terms of use. Instead of link farming strategies, your links should be earned through things like social media sharing and selective guest blogging.

3 – Stop Being Anonymous.

Remaining anonymous on the Internet when you are trying to build up your business brand image or even participate in affiliate programs is hardly a good idea.

This is something that content spammers tend to do in order to cover their tracks. Instead of remaining anonymous, you will generally be significantly better off by establishing yourself as a known brand operated by real people.

You can, for example, consolidate all the work that you have published online under your own name. This is rapidly becoming more popular as a way to build up trust among your targeted audience.

4 – Diversify Your Content.

The Web is becoming increasingly multimedia-orientated as people’s Internet connection speeds increase and technologies continue to advance. If you are still sticking solely to text-based content with a few low-resolution images thrown in on occasion, you are not making the most out of your content marketing campaign. These days, people use the Internet just as much for watching streaming videos, viewing infographics and much more.

Regarding text-based content, those seeking a more in-depth look into a particular subject may prefer to read whitepapers or ebooks. Diversify your content to appeal to a wider range of preferences.

 5 – Mobile Compatibility.

2014 will be the year when mobile Internet usage overtakes desktop usage. This certainly does not mean that big screen browsing will become outdated; but it does mean that no online business can afford to ignore mobile users any longer. Touch-screens and small mobile browsers are now thoroughly in the mainstream, so if your website does not provide a user-friendly experience on such devices, your conversion rate will plummet.

Sites which are not optimised for mobile, either by way of responsive Web design or having a separate mobile version, are not likely to do so well in the search engines either.