South Downs Web

Free and easy marketing

“Hang on, I thought this was about computers or something?”

Yes it is!

There are lots of different ways to promote your business on-line, most of which are free and very easy to use.

Social media – there is no reason not to

If you are trying to promote a business or your own personal brand, then social media can really help you spread your message.

Now, most people are on one or other of the social networks, but why limit yourself? It’s free, so there are no overheads apart from learning to use a different system. Not all social networks are the same either, so being on one does not mean you won’t benefit from being on another.

Here are some of the common ones and reasons why you should be using them all.

The thing to remember here is that all of the above are free. So, what is stopping you from being in all of them?

Directory sites

Directory sites encourage you to list your website with them. Most are free or are free for basic entries.

You may find the sites that offer paid for versions of a listing will turn up the sales pitch as soon as you register with them and give you the hard sell. So be prepared to turn them away.

While the SEO (Search Engine Optimization) benefits of directory listings can be debated, there is value is getting links back to your site. You get more value from links on reputable sites though, so feel free to be picky. Links from disreputable sites may even be detrimental to your website’s own reputation, so be careful.

Summary

As well as being free, all of the options above are simple to get to grips with and only take a few minutes to register with each. If you are promoting a business or personal brand, take whatever opportunities you can!